One in a Million MomentsRetro TV screen showing a scene of a man and woman embracing underwater surrounded by glowing jellyfish.

Client

Ripley's Aquarium of Canada

TEAM

Jeleica Ballesteros (Art Direction)
Tien Thi Buy (Art Direction)

PROBLEM STATeMENT

After its initial opening buzz, Ripley’s Aquarium of Canada has experienced a decline in public attention. Despite being a unique attraction, it is often viewed as a one-time visit rather than a meaningful destination for repeat or special occasions.

PositionS Ripley’s Aquarium as the place where life’s special moments become truly one in a million.

Couple swimming with jellyfishesWoman swimming with fishesCouple having dinner underwater

BODY DYSMORPHIA IS REAL

CEREAL FOR THOUGHT

------ COPYRIGHT 2025 JELEICA BALLESTEROS ------