Form by DesignRetro TV screen showing a giant red sneaker stepping down while a small woman in matching red shoes crouches and inspects it with a magnifying glass.

Client

PUMA

TEAM

Jeleica Ballesteros (Art Director)
Maureen Guillermo (Art Director)
Katelyn Calimag (Photographer)
Ruth Santana (Photographer)

PROBLEM STATeMENT

The PUMA Speedcat OG has transitioned from a motorsport performance shoe to a lifestyle icon, diluting public understanding of the design intent behind its form. While widely recognized for its silhouette and cultural relevance, the precision, function, and performance-driven decisions that shaped its design are no longer immediately visible or communicated.

Every detail performs. Every form is by design.

Leg mid-walk and tiny person inspecting the soleTiny person polishing shoes' toe capTiny person measuring the sole curvature

NSFW

BODY DYSMORPHIA IS REAL

------ COPYRIGHT 2025 JELEICA BALLESTEROS ------